How to Design the Perfect Yard Sign for Your Small Business

Are you a small business owner looking to make an impactful first impression on potential customers passing by your establishment? A custom yard sign can be the perfect solution. But not just any yard sign will do; it's essential that your sign is designed well to represent and promote your brand and catch the eye of passersby effectively. This guide will walk you through the key factors of colors, fonts, size, and design principles you should consider when designing your yard sign.

Choosing the Right Colors for Yard Signs

The colors you choose for your custom yard sign can be a powerful tool in conveying your brand message. The right color scheme can evoke certain emotions and feelings towards your business. For instance, a dark color of blue can evoke feelings of trust and loyalty, while red is often associated with excitement and passion. Choose colors that align with your brand's personality and make sure they are high-contrast for better visibility. If you're unsure, tools like Coolors or Adobe Color can help you with contrasting colors to develop a captivating and harmonious color palette.

Picking the Perfect Font

When it comes to selecting fonts for your lawn signs, readability is the key. Fancy, script-like fonts may look attractive but they can often be difficult to read from a distance or at a quick glance. A clean, bold typeface like Arial, Helvetica, or Verdana is often the best choice for lawn signs. Remember, your aim with yard signs and print ads is to deliver your message quickly and effectively to anyone passing by.

Size Matters

One of the most common mistakes businesses make when ordering custom yard signs is getting the size wrong. Too small and your sign may be overlooked; too large and it may be overpowering or against local regulations. Typically, a size of 24"x18" works well for the signs for most small businesses.

Yard Sign Design Principles

A good design goes beyond just the right colors and fonts; it's also about how these elements work together. Here are some great tips and a few principles to keep in mind:

- Less is more: Avoid the temptation to include too much marketing information. Stick to the essentials like your business name, logo, and just a few seconds of key message or contact information.

- Balance your design: Strive for a balanced layout where all the elements have the right amount of space. The best designs often follow the rule of thirds, a visual arts principle where an image is divided into nine equal parts.

- High-resolution images: For the best results, we recommend using images with a resolution of 300 PPI. Our minimum resolution requirement is 1728px x 1296px. High-resolution images will ensure your sign looks professional and clear, even from a distance.

Yard Sign Marketing: Consistency with your brand:

Ensure that your lawn signs are consistent with your other branding materials. This can help increase brand awareness and recognition and give a more professional appearance.

Incorporating the Company Logo

Incorporating your company logo into your yard sign marketing is a great way to increase brand recognition. Make sure your logo is prominently featured and easily visible from a distance. Remember to use a high-resolution version of your logo, adhering to our recommended 300 PPI with a minimum resolution of 1728px x 1296px for the sign to ensure a sharp and clear image.

Versatile Uses of Yard Signs

Yard signs aren’t just for small businesses. They can serve a variety of purposes, from garage sales and open houses to political campaigns and real estate advertising. A well-placed, well-designed yard sign can guide potential buyers to your property or open house, spread awareness about a local event, or even help swing a local election in your candidate’s favor. The versatility of yard signs makes them a popular choice for a variety of local promotion needs.

Yard Signs as a Low-Cost Marketing Tool

One of the biggest advantages of yard signs is that they're a low-cost marketing tool. With a small investment, you can create a customized sign that raises awareness about your business or event within your local community. Compared to other forms of advertising, yard signs are an economical way to get your message across, making them an excellent choice for small businesses and events with limited budgets.

Design Elements of a Successful Yard Sign

The design of your yard sign plays a critical role in its success. Here are some other elements to consider when designing your sign:

• Website URL: Including your website URL is a good way to encourage potential customers to learn more about your business or event. Ensure it's easy to read from a distance.

• Background Colors: A Dark background with light text or white background with dark text can increase legibility and draw attention to your sign. Using contrasting colors can also make your sign more eye-catching.

• Fonts: Bold, sans-serif fonts are often recommended for readability. They can add a touch of elegance and professionalism to your sign, depending on your brand's personality.

• White Space: Don't be afraid to leave some space on your yard sign. Ample white space around your text or logo can enhance readability and prevent your sign from appearing cluttered.

• Phone Number and Call to Action: Adding a phone number gives potential customers an easy way to contact you. Likewise, a clear call to action can guide viewers on what to do next, whether that's visiting your store, attending your event, or voting for your campaign.

Incorporating these elements into your design will help create a successful, effective yard sign. But remember, while these tips can guide your design process, creating the best yard sign is one that accurately represents your brand and connects with your local audience.

Our team at Legit Fast Printing specializes in printing high-quality, custom yard signs designed to boost your business’s visibility and credibility. We even print all signs double sided, giving you double the exposure for the same price! How's that for yard sign marketing? Once you've perfected your yard signs, just upload your yard sign design to our website and order them for your marketing campaign.

Take your small business to new heights by making the most of your outdoor advertising with a well designed sign. Invest in a yard sign that works as hard as you do. Start designing today!